Monday, December 23, 2019
Factors That Affect The Behavior Of Consumers As Related...
Introduction Environmental variables can affect the buying behavior of consumers as related marketing research suggested that the environment provides some type of experience for consumers , which are used for the promotion and sale of products or services. Specifically, the marketing research conducted to describe the effect of different emotional condition at the time of purchase of the buyers who cannot decide what to buy, use the process of purchase intent. The intent to purchase , a customer buying the product unintentionally and unplanned . Shopping lifestyle consumer describes the behavior of consumers who want to buy and give positive responses with respect to the consumer product .In this condition , take only the data for retailâ⬠¦show more contentâ⬠¦They need to understand what potential customers behave as they would like. It also appears that advertising may have the potential to contribute to the brand of choice for consumers. The main objective of advertising is to have an impact on buying behavior ; However, the impact on the brand is frequently changed or improved in people s memory . Memories of the brand are made of these associations are linked to the brand in the minds of consumers. These brand influence account cognition , evaluation, and finally purchases . The main objective of analyzing the behavior of consumers is to explain why consumers act in a particular way in certain circumstances. It attempts to determine the factors that influence consumer behavior , particularly economic , social and psychological aspects . When young people choose the information and advertising characters as their models, they can not only identify with them, but also intend to copy in terms of how they dress and what they will buy. The traditional hierarchy of the consequences of the state of the advertising exposure advertising leads to cognition, such as memory for advertising, brand models ; which in turn leads to attitudes, namely product taste and attitude towards the purchase; which in the end leads to behavior , such as buying the advertised product. As the market is in surplus with multiple products or services , many companies make similar function claim ; yes , it has become
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